Case Study - Casimba

Casimba Gaming Group is a rapidly growing player in the online gaming industry, operating multiple brands across several regions. As the group expands its global footprint, its operational and financial complexity has increased, necessitating a more sophisticated approach to accounting, financial reporting, and expense management. Casimba Gaming Group partnered with 4PointZero to streamline these functions and ensure their systems are scalable for future growth.

4PointZero specializes in implementing financial systems tailored to businesses’ specific needs. For Casimba Gaming Group, the team recommended a combination of Xero for accounting, Basecone for OCR and approval workflows, and Joiin for consolidated group reporting to support their multi-entity, multi-currency operations.

Situational Analysis

When 4PointZero first started working with Casimba Gaming Group, the business was managing its accounting across multiple software platforms, creating inefficiencies and inconsistencies. The group consisted of several entities operating in different jurisdictions, each with its own set of accounting rules, currencies, and tax regulations. These complexities were compounded by a lack of real-time financial reporting, making it difficult for the senior management team to assess the group’s overall financial health or accurately consolidate reports across its brands.

Casimba’s existing systems were highly manual, with little integration between them. Data entry errors, delays in invoice processing, and inconsistencies in reporting were becoming more common as the business scaled. Additionally, with operations spread across multiple currencies, the finance team struggled to maintain accurate records and reconcile accounts across entities. The lack of real-time data and consolidated reporting left Casimba Gaming Group unable to effectively monitor its cash flow, profit margins, and performance metrics.

The leadership team had ambitious growth plans, looking to expand their presence in both emerging and established markets. However, they recognized that their current financial systems were holding them back from achieving their full potential.

System Recommendations

Following a thorough review of Casimba Gaming Group’s operations, 4PointZero recommended a three-tiered solution:

• Xero for cloud-based accounting, due to its robust multicurrency support, real-time reporting, and seamless integration with other business systems.

• Basecone for optical character recognition (OCR) and approval workflows, enabling the group to streamline its invoice processing and reduce manual data entry.

• Joiin for consolidated group reporting, providing the management team with real-time insights across multiple entities and currencies, and enabling accurate financial forecasting and strategic planning.

These recommendations aligned perfectly with the group’s growth strategy, as Xero’s scalability and Basecone’s automation features would enable Casimba Gaming Group to grow without the need for proportional increases in financial administration staff. The senior management team was highly receptive to these recommendations, recognizing the need for more sophisticated, integrated systems that would support their expansion plans.

Implementation

The implementation of Xero, Basecone, and Joiin is ongoing and has been rolled out in phases. The first phase focused on transitioning the group’s accounting data to Xero, including handling the complexities of multicurrency transactions and ensuring that each entity within the group was set up with the correct tax and reporting structures. The migration has involved careful data mapping, validation, and the reconciliation of legacy systems to ensure no data was lost or corrupted during the process.

Integrating Basecone with Xero has provided immediate benefits in terms of automating the group’s invoice processing. With Basecone’s OCR technology, Casimba Gaming Group can now capture, digitize, and categorize invoices in real-time, significantly reducing the time spent on manual data entry and minimizing errors. The approval workflow functionality also ensures that invoices are automatically routed to the appropriate team members for review and authorization, streamlining the entire process.

Joiin, the final piece of the puzzle, is being implemented to handle group-level consolidated reporting. Once fully integrated, Joiin will allow the management team to consolidate financial data from all entities within the group, regardless of currency or jurisdiction, giving them real-time insights into overall performance, profitability, and cash flow.

Training

As with all 4PointZero implementations, extensive training has been provided to ensure that Casimba Gaming Group’s finance team can fully utilize the new systems. Training sessions have been conducted via Microsoft Teams, with workshops tailored to the specific needs of the team, focusing on areas such as multicurrency reporting, OCR functionality, and group consolidations.

Each training session was recorded and shared with the group, ensuring that new employees can easily be onboarded and that current team members have a reference point for future queries. The workshops have helped build confidence among Casimba’s finance team, equipping them with the skills to manage the more complex aspects of their financial operations effectively.

Project Outcomes

Although the implementation is ongoing, Casimba Gaming Group has already started to see the benefits of the new systems. The integration of Xero and Basecone has significantly reduced the time spent on manual invoicing and data entry, while the real-time capabilities of Xero have provided the management team with far better visibility into the group’s financial health.

Once fully implemented, Joiin’s consolidated reporting functionality will further enhance decision-making by providing senior leadership with instant access to accurate, real-time reports across all entities. This will enable the group to make more informed strategic decisions, particularly around expansion and resource allocation.

Final Note

4PointZero is proud to partner with Casimba Gaming Group on this ongoing journey towards financial transformation. The implementation of Xero, Basecone, and Joiin is positioning the group for sustained growth, improving operational efficiency, and providing the tools necessary to manage their increasingly complex business environment.

We look forward to continuing our work with Casimba Gaming Group, supporting them as they achieve their ambitious growth goals and ensuring that their financial systems remain scalable, efficient, and aligned with their long-term objectives.